Resume
Work
Experience
2022 - Present
Prodigy Web Services - Owner
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Designing and building a professional website tailored to the business's brand and objectives.
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Developing a content calendar and posting regular updates, including promotional offers, industry news, and engaging visuals.
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Adjusting marketing tactics based on insights gathered from analytics to maximize ROI and achieve business goals.
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Responding promptly and professionally to customer reviews, whether positive or negative, to maintain a positive brand image.

2017 - 2019
Social Media Manager - Torq Labs
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Create and implement a social media strategy aligned with the organization's goals, target audience, and brand identity.
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Generate original, engaging content such as posts, images, videos, and stories tailored to each social media platform.
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Track key performance metrics such as reach, engagement, clicks, and conversions using social media analytics tools, and provide regular reports to evaluate the effectiveness of social media efforts and inform future strategies.

2015 - 2017
Front Desk Representative
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Handled incoming calls, emails, and inquiries, providing information, taking messages, or directing calls to the appropriate person or department.
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Performed various administrative duties such as data entry, filing, photocopying, and maintaining records or databases related to guest information, reservations, or transactions.
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Provided customer service by addressing guest concerns, resolving issues, and ensuring guest satisfaction throughout their stay or visit.

Education
2022 - 2024
Rasmussen University | Bachelor of Science - Digital Marketing (Cum Laude)

2020 - 2022
Riverland Community College | Associates of Arts

Skills
& Expertise
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Ability to optimize website content, structure, and keywords to improve organic search rankings and drive traffic.
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Proficiency in managing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads to increase visibility and drive conversions.
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Ability to work independently and as part of a team.
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Experience in creating and implementing social media strategies across platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok to enhance brand awareness, engagement, and community growth.
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Proficient in using tools like Google Analytics, Adobe Analytics, or other analytics platforms to track and analyze key metrics, derive insights, and optimize marketing strategies accordingly.
Certifications
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Google Analytics
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Search Engine Optimization Specialist
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Google Ads Search
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Meta Social Media Marketing
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Google Digital Marketing & E-Commerce