Work
Experience
2022 - Present
Prodigy Web Services - Freelance Digital Marketing Consultant
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Drove $10K+ in monthly revenue through integrated Google Ads and Meta campaigns.
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Increased organic traffic by 40% using technical SEO and optimized content.
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Boosted email CTR by 15% with segmented, A/B-tested campaigns in Klaviyo.
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Improved landing page conversion rates by 32% through UX and CTA changes.
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Audited client funnels and implemented CRO strategies that reduced CPL by 20%.
2017 - 2019
Social Media Manager - Torq Labs
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Grew engagement by 35% and followers by 28% through visual storytelling.
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Created branded infographics and video assets for product launches.
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Supported a launch that drove 3,000+ visits in the first week via social.
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Doubled average reach in six months by refining post strategy with analytics.
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Collaborated with product and design teams to ensure brand consistency across all channels.
Education
2022 - 2024
Rasmussen University | Bachelor of Science - Digital Marketing (Cum Laude)
2020 - 2022
Riverland Community College | Associates of Arts
Skills
& Expertise
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Design Tools: Adobe Illustrator, Photoshop, InDesign, XD, Canva, Figma
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Digital Marketing: Email marketing, social media graphics, display ads, landing pages, SEO/SEM​
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Motion + Web: Light animation, HTML/CSS (basic), responsive design principles, Canva
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Tools: Google Analytics, Wrike, CreatOPY, Mailchimp, Meta Ads Manager
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Other: Strong brand consistency, cross-functional collaboration, file sharing protocols
Certifications
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Google Analytics
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Search Engine Optimization Specialist
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Google Ads Search
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Meta Social Media Marketing
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Google Digital Marketing & E-Commerce
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Certified ChatGPT Expert
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Website Development​