Prodigy Web Services

Prodigy Web Services is my personal digital marketing business focused on helping small businesses grow online. I lead the strategy and execution for every client — from designing conversion-driven websites to building SEO content and branded visuals that perform. This project highlights the range of deliverables I’ve created to help real small businesses scale.

Email Campaign

Fall Sale

I developed a targeted Fall promotional email campaign aimed at re-engaging educators and boosting brochure requests ahead of the school year. The email featured a clear call-to-action, seasonal imagery, and direct access to the 2024 brochure and order form. The campaign achieved a 42% open rate and a 17% click-through rate, significantly increasing traffic to the site and driving new order form submissions within the first week.

Social Media Campaign

I developed a vibrant, engaging social media campaign to boost awareness for Pineapple Appeal’s mission of supporting school sewing programs. By showcasing the brand’s message with bold visuals and clear calls-to-action, the campaign increased Facebook engagement by 48% and drove a notable uptick in visits to the order and brochure download pages. The visuals helped reinforce brand recognition while directly supporting lead generation goals.

Old Website Summary – Pineapple Appeal

The original site had an outdated design with poor contrast, weak calls-to-action, and a lack of visual hierarchy. It wasn’t mobile-friendly or SEO-optimized, and the overall layout made it hard for users to quickly understand or navigate the content. The site didn’t reflect the brand’s energy or professionalism.

Before

New Website Summary – Pineapple Appeal

The redesigned site features a clean, modern layout with strong visual hierarchy and clear calls-to-action. It’s fully mobile-responsive and optimized for SEO, making it easier for users to navigate and engage. The updated design better reflects the brand’s personality and professionalism, helping build trust and drive conversions.

After

Amber Willert, Owner, Pineapple Appeal

"Working with Dominique was an absolute game-changer for Pineapple Appeal. He completely transformed our outdated website into something modern, intuitive, and visually stunning. He took the time to understand our mission and audience, then brought it to life with a clean design, streamlined navigation, and fresh branding. Since the launch, we’ve seen increased engagement and more teachers reaching out through the site. Dominique also led an incredible email and social campaign that captured our voice perfectly. I can't recommend him enough—he's talented, reliable, and truly invested in his clients’ success."